Crazy few months on AXE’s social media quest to take out their competitors one at a time. 29K fans and continuing to rise. AXE’s facebook is the centrepiece of engagement and communication with their fans. Check it out on their facebook page
Two player immersion football game for Coke World Cup Trophy Tour. Total play time of 11hrs 40 mins, in a 12 hour event = NON STOP FUN!
Citra First Impressions →
Help the Chikitas navigate through their first impressions. From tv to web game back to tv. Half way through the campaign, 5,000 young girls and growing are fans in facebook, 600 and growing friends. 2,000 and growing first impression stories. 100,000 visits to date with 12,000 new members signed up.
Test your Prius Quotient…or just play for fun! 3 simple addictive games to measure your intelligence next to a Prius.
Download it here
Hybrid contest for a hybrid vehicle launch. The contest mirrors hybrid technology of dual sources of power, by having contestants work with a partner to solve the clues sent over email.
Digital Agency of the Year (DAOTY) →
We thank you for making us A+M 2009 Digital Agency of the Year, the only way a DAOTY should thank you.
Kuat Berlakon →
An online talent search for an actor to star in Afdlin Shauki’s next movie!
Arachnid Live Wall →
Homebrew multitouch wall. Functionality meets sexuality. Gives local traffic info, international time, weather, news, and much more.
Creative Rammmpage →
You may be sheep, but you don’t have to be like everyone else. Set yourself apart from the rest with PJCAD.
Recently won office costume day - i was a wii character living in the real world
Client:
Toyota Malaysia
Brief:
Hype up the launch of the new Toyota Vios TRD in a prelaunch and launch period.
The direction given was “Conquer the City” (also meant to go up against the recently released Honda City)
Solution:
The solution was Par Cour, or Free runners. We’ve seen these individuals in movies such as Casino Royale, Yamikaze, etc. The sport is slowly gaining credibility and interest. They are a symbol of “Conquering the City”. The sport is defined by them running through a city and taking every obstacle in stride. They truly define what it means to “Conquer the city”.
During the prelaunch period, we set a number of free runners out into public. And they’re by nature, amazingly and captivating. Videos of these individuals begin to hit the internet. Sightings of them pwning the city and its “obstacles”
At launch, they Par Cour into a trd vios and around it as a launch stunt. Harnessing the hype built online via social media was an important part of the process. To get people on the net talking and take it off ground as well.
Client:
Lexus Malaysia
Brief:
Make the Lexus IS250 a desirable car.
Solution:
We realized that the car did not need awareness. It was not a price factor. It was not the aesthetics of it. It was that no one had one. It became a “empty restaurant”.
Our plan was to get it in the hands of the people who would buy it. Not in hopes that they would buy it, but to hit a much wider circle, to get their friends to see it. By getting the car out there and seen in the right areas, with the right crowd, it would be able to gain desirability.
Pass the keys is an extended test drive program by which one driver takes it for a week, and then passes it onto one of his/her friends. The experiences are captured and blogged about by the driver.
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