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Recently won office costume day - i was a wii character living in the real world
Work from 9 - 5 each day
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Sweet use of Augmented reality as a gaming platform. This will certainly revolutionize table top displays!!!
Done by Georgia Tech and Savannah College of Art and Design
Read more at engadget
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I CANNOT BLOG OF...
+Lot 10 Rooftop Club
+Toyota Prius
+iamhappy
+Mas Golden Holidayz
+Fisherman’s Friend
So just ask :)
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Greenpeace’s Black Pixel project is so inspiring. The thought of something so simple, yet so effective. Something so small, but possibly so big as well.
Done by Almap BBDO
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Client:
Toyota Malaysia
Brief:
Hype up the launch of the new Toyota Vios TRD in a prelaunch and launch period.
The direction given was “Conquer the City” (also meant to go up against the recently released Honda City)
Solution:
The solution was Par Cour, or Free runners. We’ve seen these individuals in movies such as Casino Royale, Yamikaze, etc. The sport is slowly gaining credibility and interest. They are a symbol of “Conquering the City”. The sport is defined by them running through a city and taking every obstacle in stride. They truly define what it means to “Conquer the city”.
During the prelaunch period, we set a number of free runners out into public. And they’re by nature, amazingly and captivating. Videos of these individuals begin to hit the internet. Sightings of them pwning the city and its “obstacles”
At launch, they Par Cour into a trd vios and around it as a launch stunt. Harnessing the hype built online via social media was an important part of the process. To get people on the net talking and take it off ground as well.
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Fantastic idea! Goes to show that there’s always a new way to look at the same thing. Don’t look at things they are, or how people say they should be and imagine the possibilities!
Done by Booneoakley
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Client:
Lexus Malaysia
Brief:
Make the Lexus IS250 a desirable car.
Solution:
We realized that the car did not need awareness. It was not a price factor. It was not the aesthetics of it. It was that no one had one. It became a “empty restaurant”.
Our plan was to get it in the hands of the people who would buy it. Not in hopes that they would buy it, but to hit a much wider circle, to get their friends to see it. By getting the car out there and seen in the right areas, with the right crowd, it would be able to gain desirability.
Pass the keys is an extended test drive program by which one driver takes it for a week, and then passes it onto one of his/her friends. The experiences are captured and blogged about by the driver.
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Toyota Vios
Client:
Toyota Malaysia
Brief:
Tasked to sell actively help sell cars. So how do we utlize our medium and help the client sell cars?
Solution:
We realized, this isn’t simply about raising awareness or talkability of the car. It had one goal, to sell cars, and thats what we set out to do.
The idea was group purchase. A phenomenon commonly seen in forums and dealing with tech products. In these harsh economic times, a brand needs to move with the times. Its not a time to do less advertising, as it is during this time where a brand can be more meaningful to its customers. We introduce Toyota Vios Group Purchase. A way for people to buy the vios and be able to actively push the price down. Based on different levels, once the number of bookings reached a new level, the price would go down.
This enabled us to use the public as voices and ambassadors for the Vios. Talking it up amongst their friends.
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Client:
Johnson and Johnson
Brief:
Johnson and Johnson annually holds a “Baby of the Year” contest. Working in partnership with Lowe Malaysia and along the direction of “Your Baby is a Star”, we were tasked with the online portion, both in facilitating the functional portions of the contest, but more importantly building online awareness.
Solution:
Babies are adorable just the way they are, but put a costume on them and the “awww” factor goes 10 fold. A viral email was conceptualised with adorable kids dressed as famous people. The call to action being to “Let your children make a name for themselves, Join the Johnson and Johnson “Baby of the year” contest. Online ads being more mass, we had to appeal to a wider audience. Users were invited to “Guess the Celebrity baby”. Presented with baby photos and different celebrities to choose from, the point was that none of the answers were right. The message to parents were that its hard to see the potential in your kids, take the first step with Johnson and Johnson.
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Nokia Ngage - Get your gameface on. Come online to practice your gameface. Its like guitar heroes, but for your face. Challenge your friends to a faceoff in real time.
