Client:
Toyota Malaysia
Brief:
Tasked to sell actively help sell cars. So how do we utlize our medium and help the client sell cars?
Solution:
We realized, this isn’t simply about raising awareness or talkability of the car. It had one goal, to sell cars, and thats what we set out to do.
The idea was group purchase. A phenomenon commonly seen in forums and dealing with tech products. In these harsh economic times, a brand needs to move with the times. Its not a time to do less advertising, as it is during this time where a brand can be more meaningful to its customers. We introduce Toyota Vios Group Purchase. A way for people to buy the vios and be able to actively push the price down. Based on different levels, once the number of bookings reached a new level, the price would go down.
This enabled us to use the public as voices and ambassadors for the Vios. Talking it up amongst their friends.
